Worldwide premiere of the “Kate Moss for Longchamp” new signature collection at Selfridges, London
To celebrate the launch in boutiques and shops of the new signature collection ‘Kate Moss for Longchamp’, the French accessories brand has developed a unique Rock’n Fashion lounge in the Wonder Room concept store. The 140 sqm area allows visitors to discover the ‘Kate Moss for Longchamp’ collection in a striking zebra print atmosphere. The three themes of the collection are displayed on tailor-made furniture which showcases the colour palette of the bags against a setting of zebra black and white.
Two dedicated ‘cabinets of curiosités’ reveal the Rock spirit of the collection, in sound and pictures. Available material includes behind-the-scenes video of the advertising campaign as well as CGI of the Rock’n Fashion lounge and Kate Moss at the launch party in The Ritz, Paris.
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